Each year, Co-op is supplied with around 51 million chickens raised for meat. However, only 2% of these are raised to higher welfare standards. The vast majority of chickens are bred to grow unnaturally fast. Known as 'Frankenchickens', they suffer from painful health problems and often collapse under their own weight.
Frankenchickens reach an average slaughter weight of 2.2kg in just 35 days. To put that into perspective, this would be the equivalent of a human baby growing to the weight of an adult tiger in just two months.