It's time to Rethink British Chicken

Across Britain, suffering Frankenchickens are being stuffed into mega-sheds: polluting our countryside, and damaging our local communities.

It doesn't have to be this way.

Right now, we're mobilising millions of shoppers to start fighting back. Will you pledge your support too?

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Thought chicken labels had to tell the truth? You’re not alone.

In non-descript sheds across the UK, millions of sensitive, intelligent chickens are suffering terribly as a result of overbreeding. Meanwhile, our health, our rivers, and our countryside are being trashed. All this, while supermarkets mislead us with the labelling on their chicken packets, pretending the birds have lived healthy, happy lives.

Put simply, the British chicken industry is hurting animals, the environment, and our local communities. And we need your help to stop them damaging what we love about Britain.

Shoppers across Britain are now rethinking British chicken and standing up for a greener, kinder, healthier country free from Frankenchickens. Are you in?